Tuesday, May 8, 2012


A lot can be said about having a nice looking logo apparel. The main benefits are free advertising for your business, and it is also a means to promote your brand as this can help you convey an image of class and legitimacy. So careful consideration must be taken before you decide on your company’s apparel. The method of imprint is largely dependent on the following criteria:

Three ways to decorate your wearables are:
  • screen printing
  • embroidery
  • heat transfer

Screen printing and embroidery are the two most widely used method of imprinting. Both offer the highest quality imprinting and hold up well over repeated washing and wearing. They do not peel off, shrink or fade even after many years of wear. The choice of screen printing or embroidery depends on the type and quantity of apparel used, amount of detail required and purpose of use. 

Other methods of embellishing apparel include iron-on or heat transfer of images and direct-to-garment inkjet printing. A screen printed t-shirt is durable, has a much softer feel and carries a sharp and detailed image since the ink bleeds right into the actual fabric. In contrast, a heat transfer image sticks on top of the fabric while applied at high heat and pressure. However, it is superb for imprinting multi-colored pictures, small graphics and large size names and numbers that go on team uniforms.

Screen printing is a great option for someone looking to promote their brand or message in a cost effective way. It also offers a good advertising opportunity for businesses. By outfitting your employees with company shirts you’re gaining free advertising wherever they go. Additionally, it conveys an image of class and legitimacy, when employees wear items with a company name or logo on them. Screen printing allows you to place the same image or logo on multiple items without a large amount of setup changes. This offers a cost effective way to advertise and promote, while getting your brand or message out in an affordable and valuable way thus making screen printing sometimes the best choice for garment decoration.

Some of the most common purchases and users are:

  • Charity Fundraising Events
  • School Organizations or Sports Teams
  • Landscape or Construction Businesses
  • Churches or Youth Outreach Programs

If you are a non-for-profit organization, screen printing also makes for a great tool to help you raise funds. The low cost of screen printing allows you to order garments relatively cost effectively and resell for a reasonable price.
Embroidery is a great alternative to screen printing. It allows you to produce smaller runs of an order. For example, if you only need a few shirts, it may be beneficial to create a logo that will work well for embroidery over screen printing.

Embroidery is also a great form of embellishment for corporate wear. In today’s business casual world employees are often allowed to wear jeans and a decent collared shirt to work. Embroidery allows you to create that decent collared shirt for your workers. Not only will it make your employees feel more relaxed wearing a polo shirt or mock turtle neck to work every day but they will also be appreciative of being supplied with the shirts. Studies have shown that 85% of potential employees are more likely to go with a company providing a business casual environment and part of their attire, over a company that requires them to wear full business dress that they are required to purchase.

The second benefit is that your employees will leave work and still be wearing your logo or brand on their shirts. This is in turn offers free advertising for your company.
Another benefit of embroidery is that you can personalize any item at a relatively low cost. If you’ve ordered a dozen screen printed sweatshirts for your construction crew, you can take the extra step and either put their names on the sleeve or the chest of the sweatshirt. Employees who feel appreciated, work harder and are more reliable on a day to day basis. It is also beneficial to parents and athletes. It allows you to put a name, number and possibly a graphic that relates to the sport which the items are being purchased for relatively easily. (Source: Instant Imprints Corporate)

Saturday, January 28, 2012

Limitless Possibilities in Promotional Drinkware

Instant Imprints Home
Dan, your Instant Imprints Man here J… In our line of business, it's tremendously important for us to stay up to date with the latest in promotional items and in ways to help our clients stay leaps & bounds ahead of their competition. We want them to have the most interesting tradeshow booth, wear the latest styles in imprintable apparel or sell the hippest of the hip fundraising items, the type of thing everyone will just have to have.

With that said, I've had the opportunity to see the latest in fantastic and effective new promotional items for 2012. There are a ton of them, but today, I will put a spotlight on drinkware. Why, you ask… simple, because it’s one of the most useful and popular segments in the promotional products industry. The options are incredible, to say the least, and the colors and styles are limitless. Drinkware comes in everything from eco-conscious models to ceramic, glass, aluminum, stainless steel, & polycarbonate materials.

Imprintable drinkware like coffee mugs, tumblers, water bottles, wine glasses, shot glasses etc. are sure to appeal to a wide variety of audiences, including children, athletes, college & university students, business professionals, eco-conscious clients and much more.

 Whatever beverage you’re serving or your clients are drinking, coffee, water, soda, wine (one of my favorites) tea, juice or just about anything else under the sun, Instant Imprints Vancouver WA has the drinkware for you. Top that off by having us personalize it with your logo and you have a winning promotional product that will build customer loyalty, help raise funds for your sports team, keep customers coming back to your coffee shop for refills and the list goes on.

We at Instant Imprints promise to stay at the forefront in promotional products, apparel & signs & banners so that you stay ahead of the curve with your next marketing campaign.

Article By

Daniel Garrison

Some images used in this blog come from one of our favorite drinkware suppliers and to see just some more of the great options we can provide you with click here

Tuesday, January 10, 2012

What’s Hot in Custom Apparel for 2012

For the last few years, performance fabrics have been one of the hottest selling sectors in the apparel market for both athletic and corporate apparel, and 2012 is no exception. Because of this popularity, more and more research & development has gone into creating fabrics tailored for a broad range of capabilities. Some examples of the various fabric properties include Moisture-Wicking, Anti- Microbial, UV Protection, Flame Resistant, Soft-Shell material, and more are being developed as we speak.
These properties are available in everything from polos to t-shirts and outerwear like jackets, sweatshirts & vests. Some reasons for performance-wear taking 2012 by storm are because of all the options available. All the major name brands like Nike, Ogio, Under Armour, Addidas, Sport-Tek, Port Authority etc… have their own styles for both men & women and the color options, textures and patterns are limitless.
Why performance apparel for you and your team?

Moisture Wicking & Anti-Microbial gear will help keep you dry and odorless whether you’re giving an important presentation to a big client, playing 18 holes out on the golf course or you’re racing in the Hood to Coast relay with your team.

UV Protective gear is a great way to protect those who work or play outdoors for extended periods from becoming crispy critters due to harmful over exposure to the sun. Vocations would include but are not limited to road crews, roofers, construction workers, heavy equipment operators, lifeguards, fishing & adventure guides, mountain climbers and more.

Soft-shell outerwear in most cases is defined as a garment that offers a high degree of weather protection and toughness while maintaining excellent breathability and lavish comfort.
Whether you’re scaling the side of a cliff, skiing in the Swiss Alps, working a tradeshow or simply hanging out with family and friends, soft-shell is a great way to be on the cutting edge of style & performance.

Let Instant Imprints Vancouver WA. keep your company, organization or team current with the hottest trends in customized apparel & promotional products. Whether it be work- wear, athletic- wear or corporate attire, we have the expertise to take you into 2012 & beyond.
VISIT US ON THE WEB AT: http://www.instantimprints.biz

Article By Dan Garrison

Friday, February 18, 2011

Promote Your Business for Less Than Half a Cent.

Whether you're a marketing professional for a large company or a small business owner, Return On Investment (ROI) is crucial. We all want the best bang for our buck so below we have included some helpful statistics that will enlighten you like a Jedi Master when considering your marketing & promotional advertising.

When it comes to getting your name in front of potential clients, research has found that aside from face to face contact, promotional Items are the most effective and bank account friendly way to leave a positive impression to the highest number of potential clients.

Here are some helpful statistics:
A recent US survey indicated that 83% of people could identify the advertiser on their promotional item, and that 60% of people who received a product from an advertiser did business with that advertiser afterward. It's a simple fact that people love to receive free goodies, especially useful ones. They don't have to cost you an arm and a leg either. In fact, promotional items overall cost you less than .005 cents per impression. The chart below will give you an idea how various promo items break down in terms of exposing your brand to potential clients.

Because promotional items are useful, recipients associate the imprinted item with a positive experience. 41% of Americans indicated that after the use of a product, their opinion of the advertiser was more favorable. Positive impressions are what lead to buying decisions, and we all know that people do business with companies they know, like and trust.

We hope you all found this blog both useful and entertaining.  We encourage your feedback because serving you is why we're  here.  If you have any questions or business promotion topics you would like to know more about, please let us know. Now go out and use your marketing force!

Thursday, May 27, 2010

$3 Embroidery: Can you really pass this up?

For the month of June only, we are offering you the incredible deal of embroidering your logo or custom monogram for just $3. This deal is good for any items offered in our catalog or website at regular price.

Don't miss out. Stock up on gifts, tradeshow giveaways, or simply replace your worn out employee uniforms.

Corporate, schools, teamwear, construction, hospitality, laboratory wear, high visibility safety apparel, there's something for everybody!

Offer exludes items purchased elsewhere, sale or clearance items. Cannot be combined with any other offer.

Wednesday, May 5, 2010


As our way of expressing our thanks for your loyal patronage, we have partnered up with Hit Promo, the Promotional Industry's Supplier of the Year, to offer you items under a dollar, all decked with your logo. We know how expensive it is and equally important it is to promote your brand, so we'd like to present you with these products to give you the most bang for your buck.

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