Whether you're a marketing professional for a large company or a small business owner, Return On Investment (ROI) is crucial. We all want the best bang for our buck so below we have included some helpful statistics that will enlighten you like a Jedi Master when considering your marketing & promotional advertising.
When it comes to getting your name in front of potential clients, research has found that aside from face to face contact, promotional Items are the most effective and bank account friendly way to leave a positive impression to the highest number of potential clients.
Here are some helpful statistics:
A recent US survey indicated that 83% of people could identify the advertiser on their promotional item, and that 60% of people who received a product from an advertiser did business with that advertiser afterward. It's a simple fact that people love to receive free goodies, especially useful ones. They don't have to cost you an arm and a leg either. In fact, promotional items overall cost you less than .005 cents per impression. The chart below will give you an idea how various promo items break down in terms of exposing your brand to potential clients.
Because promotional items are useful, recipients associate the imprinted item with a positive experience. 41% of Americans indicated that after the use of a product, their opinion of the advertiser was more favorable. Positive impressions are what lead to buying decisions, and we all know that people do business with companies they know, like and trust.
We hope you all found this blog both useful and entertaining. We encourage your feedback because serving you is why we're here. If you have any questions or business promotion topics you would like to know more about, please let us know. Now go out and use your marketing force!